The “I” of the Beholder: the Impacts of Gender Differences and Self-Referencing on Charity Advertising

@article{Chang2009TheO,
  title={The “I” of the Beholder: the Impacts of Gender Differences and Self-Referencing on Charity Advertising},
  author={Chun-Tuan Chang and Yu-Kang Lee and K. Chen},
  journal={ACR North American Advances},
  year={2009}
}