The “ Right ” Consumers for Better Concepts : Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts

@inproceedings{Hoffman2009TheR,
  title={The “ Right ” Consumers for Better Concepts : Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts},
  author={Donna L. Hoffman and Praveen K. Kopalle and Thomas P. Novak},
  year={2009}
}
Product and Service Innovation Conference for their many helpful and insightful comments on previous versions of this manuscript. The authors are also grateful to David Porter, an entrepreneur and the inventor of SmartBox, a patented storage device for the delivery and pickup of goods (U.S. Pat. #5,774,053), for his gracious permission to use the SmartBox descriptions in this research. 
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