The ‘Pinking’ of Viagra Culture: Drug Industry Efforts to Create and Repackage Sex Drugs for Women

@article{Hartley2006TheO,
  title={The ‘Pinking’ of Viagra Culture: Drug Industry Efforts to Create and Repackage Sex Drugs for Women},
  author={Heather Hartley},
  journal={Sexualities},
  year={2006},
  volume={9},
  pages={363 - 378}
}
  • H. Hartley
  • Published 1 July 2006
  • Sociology
  • Sexualities
This essay will describe how the success of Viagra stimulated drug companies to create a women's sexual condition comparable to erectile problems in men for which they could market new sex drugs to women. The heart of the article focuses on two interrelated aspects of Viagra culture playing out in drug industry efforts to create and expand a market for sex drugs for women: (1) the industry's ‘Hunt for the Pink Viagra’ to treat the ‘disease’ of female sexual dysfunction (FSD), and (2) the… Expand
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