Corpus ID: 944520

The ``organic'' path to obesity? Organic claims influence calorie judgments and exercise recommendations

  title={The ``organic'' path to obesity? Organic claims influence calorie judgments and exercise recommendations},
  author={Jonathon P. Schuldt and N. Schwarz},
  journal={Judgment and Decision Making},
Labeling a food as "organic" entails a claim about its production but is silent on its calorie content. Nevertheless, people infer that organic cookies are lower in calories and can be eaten more often than conventional cookies (Study 1). These inferences are observed even when the nutrition label conveys identical calorie content and are more pronounced among perceivers high on pro-environmentalism. Moreover, when evaluating a person with a weight-loss goal, forgoing exercise is deemed more… Expand

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