Corpus ID: 73702655

The 'eyes' have it: how males and females look at models in advertising: an eye-tracker study

@inproceedings{Zubcevic2012TheH,
  title={The 'eyes' have it: how males and females look at models in advertising: an eye-tracker study},
  author={N. Zubcevic and S. Luxton},
  year={2012}
}
  • N. Zubcevic, S. Luxton
  • Published 2012
  • Psychology
  • Visual imagery is an important element of advertising design and one aspect of this is the use of attractive models. There is support for the proposition that males and females perceive physical attractiveness in different ways, and hence will view advertising differently. It is reasonable to expect that the physical features of models that are most important to the viewer will be those they spend the most time looking at. This study examines whether there are any differences in male and female… CONTINUE READING

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