Testing the Limits of Inoculation-Generated Resistance

@article{Ivanov2018TestingTL,
  title={Testing the Limits of Inoculation-Generated Resistance},
  author={Bobi Ivanov and Kimberly A. Parker and Lindsay L. Dillingham},
  journal={Western Journal of Communication},
  year={2018},
  volume={82},
  pages={648 - 665}
}
This investigation explored three issues relevant to inoculation theory’s function. First, the stamina of inoculation-generated resistance was examined at 2-, 4-, and 6-week time intervals between treatment and persuasive attack. Second, inoculation and attack messages as booster treatments were compared. Finally, this study tested the ability of inoculation-generated resistance to withstand three persuasive attacks. Results from a 230-participant five-phase experiment indicate erosion of… Expand
6 Citations

References

SHOWING 1-10 OF 32 REFERENCES
A Meta-Analysis of Research on Inoculation Theory
  • 155
  • Highly Influential
  • PDF
Can Inoculation Withstand Multiple Attacks?
  • 24
The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages
  • 70
  • Highly Influential
Using Postinoculation Talk to Strengthen Generated Resistance
  • 3
...
1
2
3
4
...