Testing the Influence of Purity-Based Interventions on Pro-environmental Behavior

  title={Testing the Influence of Purity-Based Interventions on Pro-environmental Behavior},
  author={Sonya Sachdeva and Reihane Boghrati and Morteza Dehghani},
Environmental issues are often discussed in purity-related terms. For instance, pollution, contamination, toxicity, and degradation are all concepts that can evoke notions of (im)purity in an environmental context. In this paper, we assess the efficacy of purity-based norms as drivers of environmentally sustainable behavior. First, using a social media-based environmental cleanup campaign as a test case, we find that purity-based norms increase participation in the campaign. We then replicate… 

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