Testing the Generality of the Name Letter Effect: Name Initials and Everyday Attitudes

  title={Testing the Generality of the Name Letter Effect: Name Initials and Everyday Attitudes},
  author={Gordon Hodson and James M. Olson},
  journal={Personality and Social Psychology Bulletin},
  pages={1099 - 1111}
The name letter effect is the tendency to evaluate alphabetical letters in one’s name, especially initials, particularly favorably. Recent evidence suggests that name initials may even predict career choices. The authors investigated whether people possess favorable attitudes toward basic attitude objects beginning with name initials, both between individuals (e.g., does Judy like jam more than does Doug?) and within individuals (e.g., does Judy like jam more than honey?). Ratings of animals… Expand
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