Testing the Action-Based Model of Cognitive Dissonance: The Effect of Action Orientation on Postdecisional Attitudes

@article{HarmonJones2002TestingTA,
  title={Testing the Action-Based Model of Cognitive Dissonance: The Effect of Action Orientation on Postdecisional Attitudes},
  author={Eddie Harmon-Jones and Cindy Harmon-Jones},
  journal={Personality and Social Psychology Bulletin},
  year={2002},
  volume={28},
  pages={711 - 723}
}
Two experiments were designed to test the prediction, derived from the action-based model of cognitive dissonance, that facilitation of an action-oriented mindset would increase cognitive discrepancy reduction. In Experiment 1, following an easy or difficult decision, a manipulated action-oriented mindset (thinking about implementing the decision) caused persons who made a difficult decision to change their evaluations of the decision alternatives in favor of the decision (spreading of… 

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