Testing the Action-Based Model of Cognitive Dissonance: The Effect of Action Orientation on Postdecisional Attitudes

  title={Testing the Action-Based Model of Cognitive Dissonance: The Effect of Action Orientation on Postdecisional Attitudes},
  author={Eddie Harmon-Jones and Cindy Harmon-Jones},
  journal={Personality and Social Psychology Bulletin},
  pages={711 - 723}
Two experiments were designed to test the prediction, derived from the action-based model of cognitive dissonance, that facilitation of an action-oriented mindset would increase cognitive discrepancy reduction. In Experiment 1, following an easy or difficult decision, a manipulated action-oriented mindset (thinking about implementing the decision) caused persons who made a difficult decision to change their evaluations of the decision alternatives in favor of the decision (spreading of… 

Figures from this paper

An Action-Based Model of Cognitive-Dissonance Processes
The action-based model extends the original theory of cognitive dissonance by proposing why cognitive inconsistency causes both dissonance and dissonance reduction. The model begins by assuming that
The effects of an implemental mind-set on attitude strength.
Results suggest that the effect of an implemental mind-set on attitude strength toward unrelated objects is driven by a focus on information that supports an already-made decision.
Experiment 1 : Does an Implemental Mind-Set Increase Attitude Extremity ?
The authors investigated whether an implemental mind-set fosters stronger attitudes. Participants who made a decision about how to act (vs. those who held off) expressed a more extreme attitude
The Effect of Commitment on Relative Left Frontal Cortical Activity: Tests of the Action-Based Model of Dissonance
Electroencephalographic activity was recorded following commitment to action, operationalized with a perceived choice manipulation, suggesting that similar neural and motivational processes are involved in attitudinal responses to counterattitudinal and proattitudinal commitments.
Left frontal cortical activation and spreading of alternatives: tests of the action-based model of dissonance.
An action-based model of dissonance predicts that following decisional commitment, approach-oriented motivational processes occur to assist in translating the decision into effective and unconflicted behavior, and this integration of neuroscience and dissonance theory benefits both parent literatures.
Evidence That Dissonance Reduction Is Associated With State Approach Motivation
Over 50 years of work on cognitive dissonance theory has suggested that dissonance reduction is a motivated process. However, no research has unambiguously demonstrated the direction of this
Action-based model of dissonance: On cognitive conflict and attitude change
An action-based model of dissonance is presented. This model accepts the original theory’s proposal that a sufficient cognitive inconsistency causes the negative affective state of dissonance. It
The neural basis of rationalization: cognitive dissonance reduction during decision-making.
The findings suggest the characteristic rationalization processes that are associated with decision-making may be engaged very quickly at the moment of the decision, without extended deliberation and may involve reappraisal-like emotion regulation processes.
Cognitive Dissonance Theory After 50 Years of Development
Research and theoretical developments on the theory of cognitive dissonance are reviewed. After considering the self-consis- tency, self-affirmation, and aversive consequences revisions, the authors
Chapter 3 Action‐Based Model of Dissonance: A Review, Integration, and Expansion of Conceptions of Cognitive Conflict
Abstract An action‐based model of dissonance is presented. This model accepts the original theory's proposal that a sufficient cognitive inconsistency causes the negative affective state of


Cognitive Dissonance and Experienced Negative Affect: Evidence that Dissonance Increases Experienced Negative Affect Even in the Absence of Aversive Consequences
Research has suggested that the dissonance produced in the induced compliance paradigm is accompanied by experienced negative affect. This research, however, used a paradigm in which participants’
Altering information to gain action control functional aspects of human information processing in decision making
In recent approaches to social judgment, information distortion has been discussed primarily as a violation of individual rationality, due to unintentionally occurring biases. In contrast to this
Cognitive dissonance: Progress on a pivotal theory in social psychology.
Improving the 1957 Version on Dissonance Theory A Radical Point of View on Dissonance Theory Toward an Understanding of the Motivation Underlying Dissonance Effects - Is the Production of Aversive
Trivialization: the forgotten mode of dissonance reduction.
Trivialization as a mode of dissonance reduction and the conditions under which it is likely to occur were explored in 4 studies. Study 1 tested and supported the hypothesis that when the preexisting
Volitional aspects of achievement motivation and learned helplessness: toward a comprehensive theory of action control.
  • J. Kuhl
  • Psychology, Medicine
    Progress in experimental personality research
  • 1984
This chapter provides an overview on the development of a theoretical framework for research on action control and discusses that a person may have all the cognitive abilities that are necessary to solve a given anagram task and he or she may still fail to perform the necessary cognitive activities.
Evidence That the Production of Aversive Consequences Is Not Necessary to Create Cognitive Dissonance
The present authors hypothesized, in contrast to I influential revision ofcognitive dissonance theory, that the production of aversive consequences is not necessary to create cognitive dissonance and
The Dissonance-Inducing Effects of an Inconsistency Between Experienced Empathy and Knowledge of Past Failures to Help: Support for the Action-Based Model of Dissonance
This research was designed to test the hypothesis that an inconsistency between an experienced emotion and another element of knowledge would evoke dissonance motivation. To test this hypothesis,
Effects of mindset on positive illusions.
Results suggest that people use relatively realistic thinking when setting goals and more positive thinking when implementing them during deliberation and when making decisions or implementing them.
Attitude bolstering when behavior is inconsistent with central attitudes
Abstract An experiment was conducted to study the effects of behaving inconsistently with a central attitude. In a theoretical account, it is suggested that subjects who score high on a feminism
A Theory of Cognitive Dissonance
Cognitive dissonance theory links actions and attitudes. It holds that dissonance is experienced whenever one cognition that a person holds follows from the opposite of at least one other cognition