Testing consumer perception of nutrient content claims using conjoint analysis.

@article{Drewnowski2010TestingCP,
  title={Testing consumer perception of nutrient content claims using conjoint analysis.},
  author={A Drewnowski and Howard Moskowitz and Michele Reisner and Bert Krieger},
  journal={Public health nutrition},
  year={2010},
  volume={13 5},
  pages={688-94}
}
OBJECTIVE The US Food and Drug Administration (FDA) proposes to establish standardized and mandatory criteria upon which front-of-pack (FOP) nutrition labelling must be based. The present study aimed to estimate the relative contribution of declared amounts of different nutrients to the perception of the overall 'healthfulness' of foods by the consumer. DESIGN Protein, fibre, vitamin A, vitamin C, calcium and iron were nutrients to encourage. Total fat, saturated fat, cholesterol, total and… CONTINUE READING