Testing a model of sense of virtual community

Abstract

A distinguishing feature of virtual communities is their sense of community, i.e., their participants’ feelings of membership, identity, influence, and attachment with each other. This study tests a model in which members’ perceptions of the group’s norms mediate the relationships between supporting each other and identifying each other with the members… (More)
DOI: 10.1016/j.chb.2007.10.002

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