Testing Cessation Messages for Cigarette Package Inserts: Findings from a Best/Worst Discrete Choice Experiment

@inproceedings{Thrasher2018TestingCM,
  title={Testing Cessation Messages for Cigarette Package Inserts: Findings from a Best/Worst Discrete Choice Experiment},
  author={James F. Thrasher and Farahnaz Islam and Rachel E. Davis and Lucy Popova and Victoria Lambert and Yoo Jin Cho and Ramzi G Salloum and Jordan J. Louviere and David M. Hammond},
  booktitle={International journal of environmental research and public health},
  year={2018}
}
This study assessed smokers' responses to different smoking cessation topics and imagery for cigarette package inserts. Adult smokers from Canada (n = 1000) participated in three discrete choice experiments (DCEs): DCE 1 assessed five cessation benefit topics and five imagery types; DCE 2 assessed five messages with tips to improve cessation success and five imagery types; DCE 3 assessed four reproductive health benefits of cessation topics and four imagery types. In each DCE, participants… CONTINUE READING
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