Ten niche strategies to commercialize new high-tech products

@article{Ortt2013TenNS,
  title={Ten niche strategies to commercialize new high-tech products},
  author={J. Roland Ortt and David J. Langley and Nico Pals},
  journal={2013 International Conference on Engineering, Technology and Innovation (ICE) & IEEE International Technology Management Conference},
  year={2013},
  pages={1-12}
}
There are serious gaps in the scientific literature relating to niche strategies as a means for commercializing new high-tech products. In particular, there is no clarity about what types of niche strategies can be distinguished, or how a niche strategy can be selected to suit a certain situation. In this paper, we identify generic actors, factors and functions that play a role in the commercialization of high-tech products, and that can form barriers to large-scale diffusion, thereby… CONTINUE READING

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