Temptation and resistance: An integrated model of consumption impulse formation and enactment

@article{Dholakia2000TemptationAR,
  title={Temptation and resistance: An integrated model of consumption impulse formation and enactment},
  author={U. Dholakia},
  journal={Psychology & Marketing},
  year={2000},
  volume={17},
  pages={955-982}
}
  • U. Dholakia
  • Published 2000
  • Psychology
  • Psychology & Marketing
Research pertaining to the consumption impulse is sparse in the literature. To address this lacuna, the author presents and validates a detailed theoretical framework explicating the consumption impulse formation process, and examining the role played by cognitive and volitional processes in its resistance or enactment. The model makes the distinction between consonant (harmonious) impulses and dissonant (conflicting) impulses and elaborates on the role of the impulsivity trait, situational… Expand
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