Temporal integration in visual memory.

@article{Lollo1980TemporalII,
  title={Temporal integration in visual memory.},
  author={Vincent Di Lollo},
  journal={Journal of experimental psychology. General},
  year={1980},
  volume={109 1},
  pages={75-97}
}
Iconic memory has often been likened to a sensory store whose contents drain away rapidly as soon as the inducing stimulus is turned off. Instances of short-lived visible persistence have been explained in terms of the decaying contents of iconic store. A fundamental requirement of this storage model is that strength of persistence should be a decreasing function of time elapsed since the cessation--not since the onset--of the inducing stimulation. That is, strength of visible persistence may… CONTINUE READING