Telling the Story of the Superhero and the Anti-Politician as President: Donald Trump’s Branding on Twitter

@article{Schneiker2019TellingTS,
  title={Telling the Story of the Superhero and the Anti-Politician as President: Donald Trump’s Branding on Twitter},
  author={A. Schneiker},
  journal={Political Studies Review},
  year={2019},
  volume={17},
  pages={210 - 223}
}
  • A. Schneiker
  • Published 2019
  • Political Science
  • Political Studies Review
Given his extensive use of Twitter, the ways in which Donald Trump uses this platform are subject to a number of scholarly analyses. These generally attribute the success of Trump’s tweets to the ways in which he uses the features Twitter offers. Adopting a perspective of political marketing, I regard Donald Trump as a political product that is marketed through political branding. Drawing on the literature on celebrity politicians and based on a sample of 1469 tweets that were posted by Donald… Expand

Tables from this paper

Politicians self-representation on instagram: the professional and the humanized candidate during 2019 spanish elections
Instagram has become an important tool to contact the audiences both in commercial and political communication. Of special interest is the use of this social network by politicians, who can use theExpand
Authority (de)legitimation in the border wall Twitter discourse of President Trump
The construction of a wall along the US/Mexico border was one of the main political platforms upon which the 2016 US presidential election campaign was fought. Ahead of the upcoming 2020 USExpand
Selling Insecurity via Twitter: Ukrainian President’s Posts and Modern Political Discourse
In modern political discourse, the topics of foreign aggression and insecurity are strongly influencing voter perceptions. In the unpredictable and polarizing environment of Twitter, references toExpand
Taking Modernity to Extremes: On the Roots of Anti-Politics
The term anti-politics has been used in recent years as never before. However, the concept is used to describe political phenomena and actors that appear at first sight to be mutually exclusive.Expand
Politicians on Social Media. The online database of members of national parliaments on Twitter
In this article, we present the new online database Politicians on Social Media (https://www.politiciansonsocialmedia. com), which is intended for both academics and the public. This database wasExpand
Steblyna N. O., Vasyl' Stus Donetsk National University1 TRANSFORMATION OF AN AUTHORITARIAN REGIME IN THE DIGITAL REALITY (THE CASE OF BELARUS 2006–2015)
    The collapse of the USSR gave scholars a variety of different political regimes that can’t be easily defined. Among all these examples, the Belarusian case seems to be an interesting one. InExpand
    Populist Leadership: The Superhero Donald Trump as Savior in Times of Crisis
    The current debate on populism is mainly concerned with populist parties and movements. Less is written about populist leadership. Yet, political scientists need to pay more attention to populistExpand
    The influence of political candidate brands during the 2012 and 2016 US presidential elections
    The purpose of this paper is to investigate whether voters consider a candidate’s brand image when evaluating election alternatives. That is, how prominent a role does the candidate brand image haveExpand
    POLAND–UKRAINE RELATIONS IN THE DIGITAL POLITICAL DISCOURSE OF POLAND (ON THE MATERIAL OF POLISH PRESIDENT OFFICIAL WEBSITE IN 2004-2015)
    In this study news policy of the polish president official website is regarded to be a mirror of Poland – Ukraine relations. It’s assumed that it’s possible to recreate the dynamics of internationalExpand
    Trump’s populist discourse and affective politics, or on how to move ‘the People’ through emotion
    Recursively in history, emotions such as social anger, moral satiety, distrust of the elite and the Establishment, among others, have all contributed to politicians’ encouragement and exploitation ...
    ...
    1
    2
    ...

    References

    SHOWING 1-10 OF 58 REFERENCES
    Just like us: Everyday celebrity politicians and the pursuit of popularity in an age of anti-politics
    In a supposedly ‘anti-political’ age, the scholarly literature on celebrity politicians argues that politicians gain popularity by adopting strategies from within the world of entertainment. ThisExpand
    Empowering the Party-Crasher: Donald J. Trump, the First 2016 GOP Presidential Debate, and the Twitter Marketplace for Political Campaigns
    This article argues that an important political marketplace of keywords expands in social media around campaign events such as a debate; that rhetorical efforts to define the situation in which aExpand
    Helping populism win? Social media use, filter bubbles, and support for populist presidential candidates in the 2016 US election campaign
    ABSTRACT Undoubtedly, populist political candidates from the right and the left, including Donald Trump and Bernie Sanders, changed the tenor and direction of the 2016 presidential contest in the US.Expand
    Do Celebrity Politics and Celebrity Politicians Matter?
    This article asks what it means to take celebrity politics seriously. It does so from three perspectives. It begins by looking at the case of New Labour and the role that celebrity politics played inExpand
    The Democratic Worth of Celebrity Politics in an Era of Late Modernity
    In a seminal article published in 2004, John Street argued that celebrity politics has provided a greater expression for the enhancement of democratic behaviour. Consequently, this analysis builds onExpand
    What We Should Really Be Asking About Media Attention to Trump
    In her piece for the November 2016 issue of The Forum, “How the News Media Helped to Nominate Trump,” Julia Azari contends that the media played a crucial coordination function for Donald Trump’sExpand
    The age of Twitter: Donald J. Trump and the politics of debasement
    ABSTRACT This essay explores the changing character of public discourse in the Age of Twitter. Adopting the perspective of media ecology, the essay highlights how Twitter privileges discourse that isExpand
    The hands of Donald Trump
    Commentators from a broad range of perspectives have been at pains to explain Donald Trump’s transition from billionaire businessman to populist presidential candidate. This article draws on culturalExpand
    Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election
    In the 2016 US presidential election campaign, social media platforms were increasingly used as direct sources of news, bypassing the editorial media. With the candidates’ millions of followers,Expand
    Celebrity Politicians: Popular Culture and Political Representation
    Considerable political and media attention has focused on the phenomenon of the ‘celebrity politician’. As this article illustrates, there are two main variants of the phenomenon. The first is theExpand
    ...
    1
    2
    3
    4
    5
    ...