Telling stories about breastfeeding through Facebook: The impact of user-generated content (UGC) on pro-breastfeeding attitudes


Through two experiments, this study examined the impact of user-generated content (UGC) and online page popularity (e.g., number of ‘‘likes’’) of a pro-breastfeeding community Facebook page on female college students’ breastfeeding-related attitudes and behaviors. Experiment 1 focused on effects of message style (testimonial versus informational) and online… (More)
DOI: 10.1016/j.chb.2014.12.046


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