Television and Interpersonal Influences on Adolescent Consumer Learning

  title={Television and Interpersonal Influences on Adolescent Consumer Learning},
  author={Gilbert A. Churchill and George P. Moschis},
  journal={Journal of Consumer Research},
A model of consumer socialization is developed and tested. The development of the model is guided by theoretical notions and empirical findings drawn from various disciplinary areas, and the model is tested using two-stage least squares. The empirical results presented contribute to the understanding of the influence of television, family, and peers on adolescent consumer learning. 
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