Television advertising and branding. Effects on eating behaviour and food preferences in children

@article{Boyland2013TelevisionAA,
  title={Television advertising and branding. Effects on eating behaviour and food preferences in children},
  author={Emma Jane Boyland and Jason Cg Halford},
  journal={Appetite},
  year={2013},
  volume={62},
  pages={236-241}
}
Television provides one of the first, and most intimate, experiences of commercial food promotion. Therefore, unsurprisingly, the effects of television advertising on children's brand preferences are well established. However, its effect on actual food intake and the food choices in children of various weight statuses has only recently been characterised. Despite regulation, children in the UK are exposed to considerable numbers of food adverts on television. These are predominantly for foods… Expand
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