Corpus ID: 14690777

Television Sound and Viewer Perceptions

@inproceedings{Neuman1991TelevisionSA,
  title={Television Sound and Viewer Perceptions},
  author={W. Neuman and Ann N. Crigler and V. Bove},
  year={1991}
}
This study examines the impact of changes in audio quality on viewer perceptions of the television viewing experience. A sample of 367 mass audience viewers recruited from a shopping mall were randomly assigned to conditions which included low fidelity vs. high fidelity, monaural vs, stereo and three types of television programming. Viewers watched a series of short video clips with varying audio quality and asked to rate their liking, level of interest and psychological involvement in the… Expand
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