Television-Induced Tourism: Evidence from Croatia

  title={Television-Induced Tourism: Evidence from Croatia},
  author={Craig A. Depken and Tomislav Globan and Ivan Ko{\vz}i{\'c}},
  journal={Atlantic Economic Journal},
Abstract This paper analyzes the extent to which the filming of the popular television show Game of Thrones affected tourism in the Croatian city of Dubrovnik. Using monthly data and applying difference-in-differences, the study shows that the impact of airing Game of Thrones episodes filmed in Dubrovnik corresponded to approximately 5000 additional tourism overnights per month, or approximately 59,000 per year. Existing results were extended to show that the additional overnights mainly occur… 

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