Television Apparel Shopping: Impulse Buying and Parasocial Interaction

@article{Park2004TelevisionAS,
  title={Television Apparel Shopping: Impulse Buying and Parasocial Interaction},
  author={Jihye Park and Sharron J. Lennon},
  journal={Clothing and Textiles Research Journal},
  year={2004},
  volume={22},
  pages={135 - 144}
}
The purpose of this study was to explore impulsivity as a motivation for television apparel shopping and to investigate impulse buying, parasocial interaction, television exposure, and television shopping program exposure among television apparel shoppers. One hundred fifty-four questionnaires were returned from television apparel shoppers. A content analysis revealed four broad categories of motivations for television shopping for apparel. Using simple regression analyses, the present research… 

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