Television Apparel Shopping: Impulse Buying and Parasocial Interaction

  title={Television Apparel Shopping: Impulse Buying and Parasocial Interaction},
  author={Jihye Park and Sharron J. Lennon},
  journal={Clothing and Textiles Research Journal},
  pages={135 - 144}
The purpose of this study was to explore impulsivity as a motivation for television apparel shopping and to investigate impulse buying, parasocial interaction, television exposure, and television shopping program exposure among television apparel shoppers. One hundred fifty-four questionnaires were returned from television apparel shoppers. A content analysis revealed four broad categories of motivations for television shopping for apparel. Using simple regression analyses, the present research… 

Tables from this paper

Uses and Gratifications of Television Home Shopping

The purpose of this study was to understand television shopping through examining media use motives. Based on the uses-and-gratifications (U&G) perspective, we examined how social/psychological

Effects of Consumer Tendencies and Positive Emotion on Impulse Buying Behavior for Apparel

This study tested how impulse buying behavior for apparel was related to hedonic consumption and impulse buying tendencies and emotion in the context of shopping. A total of 290 self-administered

Impulse buying behavior of Vietnamese consumers in supermarket setting

The goal of this paper is to identify factors affecting consumer impulse buying behaviors at supermarkets in Vietnam. Impulse purchase or impulse buying portrays purchases that shopper makes without

Television shopping: The effect of persuasive strategies on parasocial interaction, subjective well-being, and impulse buying tendency among older women

The purpose of this study is to investigate the effects of persuasive strategies on perceived parasocial interactions between the host and viewers in the television home shopping environment. The

Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience

This study examined factors that affect consumer satisfaction with TV shopping by investigating both convenience- and emotion-related variables. Data were obtained from 295 online surveys with TV

Shopping Behaviour Among Gay Men: Issues of Internalized Homophobia and Self-Esteem

Connections among internalized homophobia, self-esteem and various shopping behaviours are investigated. Internalized homophobia, which affects nearly all gay men to some degree, and self-esteem may

Television Shopping at Home to Alleviate Loneliness Among Older Consumers

Despite widespread awareness of the importance of a middle-aging and older consumer market, it is surprising that very little research has been conducted on their in-home shopping behavior.


The buying behaviour of each and every consumer is unique and is propelled by individual traits and characteristics. This research paper investigates the impulse buying behaviour of online consumers

External and internal trigger cues of impulse buying online

Purpose – The purpose of this paper is to investigate the internal and external factors of impulse buying in online shopping.Design/methodology/approach – Two pretests were conducted; Pretest 1 to

Buying Fashion Impulsively: Environmental and Personal Influences

Abstract The purpose of this study was to develop an explanatory model of impulse buying that addressed antecedents of impulse buying. For this research, impulse buying was defined as an unplanned,



Compulsive Consumption Tendencies Among Television Shoppers

Compulsive buying and binge eating are consumption behaviors that are similarly related to low self-esteem and poor impulse control, occurring more frequently in women. Using a national random

Impulse Buying Behavior of Apparel Purchasers

This study compared three samples offemale consumers (textiles and clothing [TC] and non-TC students and older non-student consumers) on four impulse buying dimensions and planned buying, other

Television Shopping

The television shopping phenomenon is analyzed in terms of media system dependency theory. The analysis begins with a discussion of potential changes in structural relationships within the media

A profile of direct marketing television shoppers

The researchers used a national mail survey to gather data on the motivational, attitudinal, psychographic, and socioenvironmental characteristics of consumers. Stepwise discriminant analyses of 886

Television Shopping for Apparel in the United States: Effects of Perceived Amount of Information on Perceived Risks and Purchase Intentions

In a two-part study, the amount and types of information available in television-shopping segments selling apparel were examined. In Phase 1, a content analysis of 60 segments selling apparel was

The influence of store attitudes and other nonstore shopping patterns on patronage of television shopping programs

This research investigated perceptions of attributes of television shopping programs relative to those of department and specialty stores and the relationships among attitude toward department and

The Buying Impulse

What is impulse buying? Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood. This is due in part to the longstanding absence of a compelling

Normative Influences on Impulsive Buying Behavior

Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical


A conceptual model was developed predicting parasocial interaction from both a social interaction need due to loneliness and instrumental television news use. Questionnaires were completed by 329

Home shopping channel customer segments: A cross-cultural perspective

This article describes a cross-cultural study of customer segments in the home shopping channel market. The data for this analysis come from 274 personal interviews conducted in the United States,