Television: Technology and Cultural Form

  title={Television: Technology and Cultural Form},
  author={Marshall Mcluhan and Raymond Williams},
  journal={Technology and Culture},
Millions of people now probably have more drama available to them in a single weekend than they would once have been able to see in a year or even in the course of a lifetime. An evening's entertainment is no longer a single outing, but the potential consumption of a succession of comedy, drama, game show, reportage, sport, late night movie...Such observations are almost truisms today. And yet, in many ways, we are only beginning to realize their implications. Raymond Williams' classic study… 
Television as transitional medium
  • L. Mikos
  • Art
    International Journal of Film and Media Arts
  • 2019
The development of television is never com-plete. It is a medium in permanent change, even if some aspects of television outlasted several decades. Television in the second decade of the 21st century
Blurring the line : television advertainment in the 1950s and present
With the rise in product placement and integration on television in recent years, much of the popular press has discussed it as being a new phenomenon, one that has come about as a result of shifts
TV and the Spaces of Everyday Life
In 1958 the Radio Corporation of America (RCA) promoted its vision of television’s future with an image of a stylishly modern home (Fig. 3.1). Equipped with a “picture frame” flat screen TV mounted
Cinema, Popular Entertainment, Literature, and Television
In an excellent methodological essay, Rick Altman (1996) has argued that the notion that cinema has a stable identity across time is, at best, an illusion. Specifically, its identity has become
Television, Digitalisation and Flow: Questioning the Promises of Viewer Control
This paper discusses how services and tools that set out to give the user increased control all exist inside the relatively stable structures of broadcasted television, and elaborates on the consequences for a key metaphor in television theory. re-working the site(s) of new television: participants, contemporary and historical television, and the archive
Abstract This article investigates the potential for new television as arts practice. It explores this potential by revisiting acts and sites of television's history through processes of enactment,
A Usable History for the Study of Television
This article examines the ways in which television is usually studied, and finds them wanting. The usual approach of putting television in opposition to film, while useful, contains numerous aporias
Performing the Identity of the Medium: Adaptation and Television Historiography
This article focuses on how histories of television construct narratives about what the medium is, how it changes, and how it works in relation to other media. The key examples discussed are dramatic
Television Sound: Why the Silence?
The field of sound studies has shown enormous growth over the past fifteen years. Excellent work has recently appeared on many aspects of sound in media, with particularly rapid development in the
This article offers a unique study of the material form of the television receiver between the 1930s and 1960s. Very little has been written to date on the history of the television set as an