Telecracy : Testing for Channels of Persuasion

  title={Telecracy : Testing for Channels of Persuasion},
  author={Guglielmo Barone and Francesco D’Acunto and G I San Narciso},
We consider the long-lived slant towards Berlusconi in political information on Italian TV. We exploit a shock to the slanted exposure of viewers: idiosyncratic deadlines to switch to digital TV from 2008 to 2012, which increased the number of freeview channels tenfold. The switch caused a drop in the vote share of Berlusconi’s coalition by between 5.5 and 7.5 percentage points. The effect was stronger in towns with older and less educated voters. At least 20 percent of digital users changed… CONTINUE READING

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