Technology-Push or Market-Pull ? A Model for Managing the Innovation Process in Malawian Firms

@inproceedings{2016TechnologyPushOM,
  title={Technology-Push or Market-Pull ? A Model for Managing the Innovation Process in Malawian Firms},
  author={},
  year={2016}
}
  • Published 2016
Technological advancements and market needs are some of the significant forces fuelling the introduction of products and services in a wide range of business sectors. Many product and service providers have utilized the so-called technology-push and market-pull, the simple linear views of innovation which prescribe the use of technological discoveries and… CONTINUE READING