Technology Landscape Mapping: At the Heart of Open Innovation

@article{Spitsberg2013TechnologyLM,
  title={Technology Landscape Mapping: At the Heart of Open Innovation},
  author={Irene Spitsberg and Sudhir Brahmandam and Michael J. Verti and G. Coulston},
  journal={Research-Technology Management},
  year={2013},
  volume={56},
  pages={27 - 35}
}
OVERVIEW: Open innovation efforts traditionally focus on sourcing external solutions against known needs. This approach, while helping the organization to close gaps in internal capabilities, has only limited impact on ideation and strategy. A broader awareness of technology and market trends can itself become a powerful source of new and differentiating ideas. Because of this, a systematic process for building technology awareness and articulating and disseminating knowledge within the… Expand
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