Technology Acceptance Model 3 and a Research Agenda on Interventions

  title={Technology Acceptance Model 3 and a Research Agenda on Interventions},
  author={V. Venkatesh and Hillol Bala},
  journal={Decis. Sci.},
Prior research has provided valuable insights into how and why employees make a decision about the adoption and use of information technologies (ITs) in the workplace. From an organizational point of view, however, the more important issue is how managers make informed decisions about interventions that can lead to greater acceptance and effective utilization of IT. There is limited research in the IT implementation literature that deals with the role of interventions to aid such managerial… 

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