Taste and health concerns trump anticipated stigma as barriers to vegetarianism

  title={Taste and health concerns trump anticipated stigma as barriers to vegetarianism},
  author={Daniel L. Rosenfeld and A. Tomiyama},
Meat-eaters report that a number of barriers inhibit them from going vegetarian-for example, perceiving vegetarian diets to be inadequately nutritious, too expensive, unfamiliar, inconvenient, inadequately tasty, and socially stigmatizing. However, research identifying which barriers uniquely predict meat-eaters' openness to going vegetarian is lacking from the current literature. In the present research, accordingly, we conducted a highly powered, preregistered study (N = 579) to identify… Expand

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