• Corpus ID: 226221883

Targeting for long-term outcomes

@article{Yang2020TargetingFL,
  title={Targeting for long-term outcomes},
  author={Jeremy Yang and Dean Eckles and Paramveer S. Dhillon and Sinan Aral},
  journal={ArXiv},
  year={2020},
  volume={abs/2010.15835}
}
Decision-makers often want to target interventions (e.g., marketing campaigns) so as to maximize an outcome that is observed only in the long-term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we build on the statistical surrogacy and off-policy learning literature to impute the missing long-term outcomes and then approximate the optimal targeting policy on the imputed outcomes via a doubly… 
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