Targeted marketing and public health.

  title={Targeted marketing and public health.},
  author={Sonya A. Grier and Shiriki K Kumanyika},
  journal={Annual review of public health},
Targeted marketing techniques, which identify consumers who share common needs or characteristics and position products or services to appeal to and reach these consumers, are now the core of all marketing and facilitate its effectiveness. However, targeted marketing, particularly of products with proven or potential adverse effects (e.g., tobacco, alcohol, entertainment violence, or unhealthful foods) to consumer segments defined as vulnerable raises complex concerns for public health. It is… CONTINUE READING
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