Targeted E-commerce Marketing Using Fuzzy Intelligent Agents

Abstract

E-COMMERCE HAS BECOME AN important means of transacting business spanning a wide range of interactions, including business to business, business to consumer, and individual to individual. The future holds even greater possibilities, particularly in the entertainment sector, with the confluence of TV-quality video and the computational and interactive power… (More)
DOI: 10.1109/5254.895859

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