Tapping the grapevine: a closer look at word-of-mouth as a recruitment source.

@article{Hoye2009TappingTG,
  title={Tapping the grapevine: a closer look at word-of-mouth as a recruitment source.},
  author={Greet van Hoye and F. Lievens},
  journal={The Journal of applied psychology},
  year={2009},
  volume={94 2},
  pages={
          341-52
        }
}
To advance knowledge of word-of-mouth as a company-independent recruitment source, this study draws on conceptualizations of word-of-mouth in the marketing literature. The sample consisted of 612 potential applicants targeted by the Belgian Defense. Consistent with the recipient-source framework, time spent receiving positive word-of-mouth was determined by the traits of the recipient (extraversion and conscientiousness), the characteristics of the source (perceived expertise), and their mutual… Expand
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