Taking a Dive Into Google’s Chrome Cookie Ban

@article{Geradin2020TakingAD,
  title={Taking a Dive Into Google’s Chrome Cookie Ban},
  author={Damien Geradin and Dimitrios Katsifis},
  journal={Advertising \& Marketing Law eJournal},
  year={2020}
}
14 January 2020: After months of speculation, Google finally announced its plan to phase out third-party cookies on Chrome within the next two years. As Chrome boasts a worldwide market share in excess of 64%, the news sent shockwaves in the online advertising industry, whose foundations are largely built on web cookies. Concerns have been expressed that the banning of third-party cookies from Chrome could further strengthen Google and Facebook because of their large addressable first-party… Expand
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