Taking Late Night Comedy Seriously

  title={Taking Late Night Comedy Seriously},
  author={Michael Parkin},
  journal={Political Research Quarterly},
  pages={15 - 3}
Candidate appearances on entertainment television have become a staple of recent presidential campaigns, yet little is known about their effect on voters. Many assume that they leave viewers uninformed and focused on the candidate’s personal image. In this article, the author investigates this idea with an experiment using John Kerry’s 2004 appearance on the Late Show with David Letterman. He finds that—contrary to popular expectations—late night interviews have particular features that can, at… 

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