Taking Fake Online Consumer Reviews Seriously

  title={Taking Fake Online Consumer Reviews Seriously},
  author={Justin Eugene Malbon},
  journal={Journal of Consumer Policy},
  • J. Malbon
  • Published 23 January 2013
  • Business
  • Journal of Consumer Policy
Evidence discussed in this article indicates that consumers rely heavily upon consumer reviews when making decisions about which products and services to purchase online. Sellers and their marketeers are aware of this, and as a result, some of them succumb to the temptation to generate fake consumer reviews. This article argues that policymakers and regulators need to take fake reviews seriously. This is because they undermine a (potentially) effective and efficient mechanism for overcoming… 

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