Taking Fake Online Consumer Reviews Seriously

@article{Malbon2013TakingFO,
  title={Taking Fake Online Consumer Reviews Seriously},
  author={Justin Eugene Malbon},
  journal={Journal of Consumer Policy},
  year={2013},
  volume={36},
  pages={139-157}
}
  • J. Malbon
  • Published 23 January 2013
  • Business
  • Journal of Consumer Policy
Evidence discussed in this article indicates that consumers rely heavily upon consumer reviews when making decisions about which products and services to purchase online. Sellers and their marketeers are aware of this, and as a result, some of them succumb to the temptation to generate fake consumer reviews. This article argues that policymakers and regulators need to take fake reviews seriously. This is because they undermine a (potentially) effective and efficient mechanism for overcoming… 
Gaming the system: Fake online reviews v. consumer law
Abstract Consumer information and its communication in the digital space has undergone a paradigm shift in the past decade. Online reviews are one form of consumer information which is gaining
Fake reviews on online platforms: perspectives from the US, UK and EU legislations
TLDR
Whether and how fake reviews violate the main legal and ethical principles of advertising, according to the legislations of the US, UK and EU as well as the International Advertising and Marketing Communications Code is analyzed.
The effect of experienced buyers' feedback on consumer behavior: Evidence from the largest online marketplace in China
TLDR
The findings show that experienced buyers and their positive reviews increase future buyers’ purchasing and promote corporate sales and a novel method to help buyers avoid fake online review from a market structure perspective is provided.
Assisting consumers in detecting fake reviews: The role of identity information disclosure and consensus
Current discussions in academia and in the press increase consumers’ awareness of potentially deceptive online reviews. The increasing practice of fake reviews posted online not only jeopardizes the
Incentivized methods to generate electronic word-of-mouth: Implications for the resort industry
Abstract Electronic word-of-mouth (eWOM) via social media and the internet is a popular channel through which consumers are communicating with other consumers. To increase eWOM effectiveness, some
Dealing with Fake Online Reviews in Retailing
With fake online reviews in retail and a growing phenomenon and concern among retailers, consumers and researchers alike, this chapter aims to concisely present, discuss and critically evaluate
Serving in a Social Media World - How to React Online to Negative Word of Mouth
Customers often rely on peers’ opinions and experiences when forming expectations and evaluating a service provider. New media channels such as consumer review platforms and social networking sites
A Proposed Solution for Identifying Online Fake Reviews in the Research Process
TLDR
The chapter proposes, as a novelty factor, a methodological solution before analyzing reviews through specialized software, a filter for identifying fake reviews by introducing them into a fake review application called Fakespot.
The impact of online platform transparency of information on consumers’ choices
Millions of Europeans use online platforms with almost blind trust that the platforms operate in the interests of the consumer. However, the presentation of search results, transparency about
E-Commerce Product Rating Based on Customer Review Mining
Online reviews have become an important factor when people make purchase and business decisions. Seller selling products on the web often ask or take reviews from customers about the products that
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 33 REFERENCES
Spotting fake reviewer groups in consumer reviews
TLDR
This paper studies spam detection in the collaborative setting, i.e., to discover fake reviewer groups by using several behavioral models derived from the collusion phenomenon among fake reviewers and relation models based on the relationships among groups, individual reviewers, and products they reviewed to detectfake reviewer groups.
The economics and psychology of consumer trust in intermediaries in electronic markets: the EM-Trust Framework
TLDR
The paper contends that EM embody certain inefficiencies, which in turn contribute towards heightening consumer uncertainty, especially under conditions of high information specificity, which subsequently reduces consumer trust in EM.
User-Generated Ratings and the Evaluation of Credibility and Product Quality in Ecommerce Transactions
TLDR
Survey results showed that while people engage in ecommerce regularly, they do not contribute consumer-generated information very often, and experimental results indicate that people attend to aggregate product ratings, but not to the number of ratings when evaluating the quality of products sold online.
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
1. Bridging Theory and Practice: A Conceptual Model of Relevant Research 2. Optimal Marketing for Really New Products: Using a Consumer Perspective to Improve Communications 3. Consumer Tunnel Vision
E-Contract Doctrine 2.0: Standard Form Contracting in the Age of Online User Participation
The growing popularity of e-commerce transactions revives the perennial question of consumer contract law: should non-salient provisions of consumer standard form contracts be enforced? With the
Opinions, Recommendations and Endorsements: The New Regulatory Framework for Social Media
Hundreds of millions of individuals are now utilizing blogs and social media platforms, such as Twitter and Facebook, for information and recommendations on every conceivable topic, good and service.
How Effective are Online Reputation Mechanisms? An Experimental Study
TLDR
It is found that while the feedback mechanism induces quite a substantial improvement in transaction efficiency, it also exhibits a kind of public goods problem in that, unlike in the partners market, the benefits of trust and trustworthy behavior go to the whole community and are not completely internalized.
Regulating Online Buzz Marketing: Untangling a Web of Deceit
During the past fifteen years, the Internet has swelled into its own virtual world of commentary, opinion, criticism, news, music, videos, gaming, role playing, shopping, banking, finance, and
The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention
TLDR
It is demonstrated that a well-known on-line retailer brand increases purchase intention for a weak manufacturer brand more than for a strong one, and by contrast, that a reputable infomediary increases purchase intentions for aStrong manufacturerBrand more than a weak one.
The impact of quality uncertainty without asymmetric information on market efficiency
The market effects of quality variability and uncertainty have classically been studied in the particular context of asymmetric information, focusing on the sellers' expected behavior and the
...
1
2
3
4
...