Taking "Fun and Games" Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM)

  title={Taking "Fun and Games" Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM)},
  author={Paul Benjamin Lowry and James Eric Gaskin and Nathan W. Twyman and Bryan I. Hammer and Tom L. Roberts},
  journal={J. Assoc. Inf. Syst.},
Hedonic-motivation systems (HMS) — systems used primarily to fulfill users’ intrinsic motivations — are the elephant in the room for IS research. Growth in HMS sales has outperformed utilitarian-motivation systems (UMS) sales for more than a decade, generating billions in revenue annually; yet IS research focuses mostly on UMS. In this study, we explain the role of intrinsic motivations in systems use and propose the Hedonic-Motivation System Adoption Model (HMSAM) to increase understanding of… 

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