Corpus ID: 114248998

Taken by the Tamagotchi: How a Toy Changed the Perspective on Mobile Technology

@inproceedings{Lawton2017TakenBT,
  title={Taken by the Tamagotchi: How a Toy Changed the Perspective on Mobile Technology},
  author={L. Lawton},
  year={2017}
}

L. Lawton

Published 2017

Engineering

Today, mobile technology has become a ubiquitous influence on the way we live. In 1996, however, mobile devices were clumsy and remained distinctly outside of the consumer’s social fabric. Bandai Inc’s introduction of the Tamagotchi, a toy that could be taken anywhere, and portrayed a pixelated alien in need of constant nurturing, represented a significant shift in the role of mobile technology in daily life. Through its cuteness, the Tamagotchi convinced consumers to willingly dedicate their… CONTINUE READING

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