Tailoring the Interaction with Users in Web Stores

  title={Tailoring the Interaction with Users in Web Stores},
  author={Liliana Ardissono and Anna Goy},
  journal={User Modeling and User-Adapted Interaction},
We describe the user modeling and personalization techniques adopted in SETA, a prototype toolkit for the construction of adaptive Web stores which customize the interaction with users. The Web stores created using SETA suggest the items best fitting the customers' needs and adapt the layout and the description of the store catalog to their preferences and expertise. SETA uses stereotypical information to handle the user models and applies personalization rules to dynamically generate the… CONTINUE READING

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