Tailoring persuasive health games to gamer type

  title={Tailoring persuasive health games to gamer type},
  author={Rita Orji and Regan Lee Mandryk and Julita Vassileva and Kathrin Maria Gerling},
Persuasive games are an effective approach for motivating health behavior, and recent years have seen an increase in games designed for changing human behaviors or attitudes. However, these games are limited in two major ways: first, they are not based on theories of what motivates healthy behavior change. This makes it difficult to evaluate why a persuasive approach works. Second, most persuasive games treat players as a monolithic group. As an attempt to resolve these weaknesses, we conducted… CONTINUE READING
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