Corpus ID: 29420522

Tailoring messages and design in a web-based skin cancer prevention intervention

@inproceedings{Bernhardt2001TailoringMA,
  title={Tailoring messages and design in a web-based skin cancer prevention intervention},
  author={Jay M. Bernhardt},
  year={2001}
}
  • Jay M. Bernhardt
  • Published 2001
  • Medicine
  • Skin cancer is the most common and preventable form of cancer in the US. This study used a randomized experiment and four-week follow-up to evaluate a web-based computer-tailored intervention. Participants who received the tailored web page were more likely to have read the page and less likely to hold positive beliefs about tanning than participants who received a generic web page. Results suggest that web-based tailoring may hold promise for skin cancer prevention. 

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