Tailored Feedback and Worker Green Behavior: Field Evidence from Bus Drivers

@inproceedings{Romensen2017TailoredFA,
  title={Tailored Feedback and Worker Green Behavior: Field Evidence from Bus Drivers},
  author={Gert-Jan Romensen and Adriaan R. Soetevent},
  year={2017}
}
How to engage workers in conservation efforts when the company pays the bill? In a field experiment with 409 bus drivers, we investigate the potential of targeted peer-comparison feedback and on-the-road coaching. Drivers receive individualized reports with peer-comparison messages on multiple driving dimensions. In addition, coaches quasi randomly provide drivers with in person coaching moments on the bus. Based on 800,000 trip-level observations, we find that the targeted peer-comparison… CONTINUE READING

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