Taboo Trade-Offs, Relational Framing, and the Acceptability of Exchanges

  title={Taboo Trade-Offs, Relational Framing, and the Acceptability of Exchanges},
  author={A. Peter McGraw and Philip E. Tetlock},
  journal={Strategy \& Microeconomic Policy eJournal},
This article reports 4 experiments demonstrating the power of social-relational framing to complicate superficially straightforward economic exchanges of goods and services. Drawing from Alan Fiske’s theoretical framework as well as Tetlock’s sacred value protection model, the experiments demonstrate (a) pricing distortions and refusals to answer certain questions when people contemplate buying or selling objects endowed with special relational significance; (b) moral outrage and cognitive… 
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