Taboo Scenarios: How to Think about the Unthinkable

  title={Taboo Scenarios: How to Think about the Unthinkable},
  author={Paul J. H. Schoemaker and Philip E. Tetlock},
  journal={California Management Review},
  pages={24 - 5}
Taboos are a universal feature of social systems. Even the most avowedly open-minded organizations place tacit constraints on what can be said and even thought. Business leaders ignore these constraints at their peril. This article examines the role of the sacred, profane, and taboo in society, and links these phenomena to the psychology of moral outrage. In public debates, taboos are rarely as absolute as first assumed and can often be reframed as tragic choices. Leaders must perform a… 

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