TWITTER AS A TECHNOLOGY FOR AUDIENCING AND FANDOM

@article{Highfield2013TWITTERAA,
  title={TWITTER AS A TECHNOLOGY FOR AUDIENCING AND FANDOM},
  author={Tim Highfield and Stephen Harrington and Axel Bruns},
  journal={Information, Communication \& Society},
  year={2013},
  volume={16},
  pages={315 - 339}
}
Amongst the most prominent uses of Twitter is its role in the discussion of widely televised events: Twitter's own statistics for 2011, for example, list major entertainment spectacles (the MTV Music Awards and the BET Awards) and sports matches (the UEFA Champions League final and the FIFA Women's World Cup final) amongst the events generating the most tweets per second during the year. During such major media events, Twitter is used most predominantly as a technology of fandom: it serves as a… Expand
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