TV series: marketplace icon

@article{Yalkin2019TVSM,
  title={TV series: marketplace icon},
  author={Çagri Yalkin},
  journal={Consumption Markets \& Culture},
  year={2019},
  volume={24},
  pages={217 - 224}
}
  • Çagri Yalkin
  • Published 24 September 2019
  • Sociology
  • Consumption Markets & Culture
ABSTRACT Series were introduced into daily media culture through radio in 1930. By 1950, they had evolved into programmes that are built on the serial narrative structure that still exists today. Decades after their introduction, TV series still continue to serve as a programming staple for TV channels around the globe and are the building blocks of video-on-demand and streaming business models. TV series reflect on consumers’ both mundane and spectacular life events, and are reflected on by… 
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