TV Network News and Advertising in the Nixon and McGovern Campaigns

@article{Hofstetter1979TVNN,
  title={TV Network News and Advertising in the Nixon and McGovern Campaigns},
  author={C. Hofstetter and Cliff Zukin},
  journal={Journalism \& Mass Communication Quarterly},
  year={1979},
  volume={56},
  pages={106 - 152}
}
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