Corpus ID: 44030907

TOWARDS THE SENSORY MARKETING: STIMULATING THE FIVE SENSES (SIGHT, HEARING, SMELL, TOUCH AND TASTE) AND ITS IMPACT ON CONSUMER BEHAVIOR

@inproceedings{Shabgou2014TOWARDSTS,
  title={TOWARDS THE SENSORY MARKETING: STIMULATING THE FIVE SENSES (SIGHT, HEARING, SMELL, TOUCH AND TASTE) AND ITS IMPACT ON CONSUMER BEHAVIOR},
  author={Mojtaba. Shabgou and Shahram Mirzaei Daryani},
  year={2014}
}
  • Mojtaba. Shabgou, Shahram Mirzaei Daryani
  • Published 2014
  • Engineering
  • Current development of sensory marketing indicates the emergence of a new era in the field of marketing : an era in which the five senses of consumers will be the focus of marketing strategies and techniques. That's why marketers, free from mass marketing and advertising practices, use new, stimulating and innovative procedures to impact and influence the customers. This paper introduces sensory marketing as a new paradigm in the field of marketing; attention to the five senses (sight, smell… CONTINUE READING
    12 Citations

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