author={Mark Andrejevic},
  journal={Cultural Studies},
  pages={604 - 620}
This article focuses upon the concept of ‘affective economics’ arguing that it should be expanded to include a consideration of emerging forms of data-mining including ‘sentiment analysis’ and ‘predictive analytics’. Sentiment analysis in particular seeks to manipulate consumer behaviour by gathering data about emotional responses and conducting controlled experiments on consumers. Any consideration of affective economics should include the ways in which marketers seek to manage consumers… Expand
Perspectives on Sentiment Analysis
One of the consequences of the widespread use of social media is the equally widespread availability of all sorts of once intimate and private stuff: textual, visual, and affective. From this, a newExpand
Mining the mind: emotional extraction, productivity, and predictability in the twenty-first century
ABSTRACT Surveying recent developments in management and work culture, computing and social media, and science and psychology, this article speculates on the concept of emotional extraction.Expand
Sentiment Analysis: From Psychometrics to Psychopolitics
The data about our affects, the so-called emotional data, constitute nowadays a valuable commodity, collected and marketed by digital communication platforms. Among the interested in obtaining it areExpand
Affective politics and online culture: Reserved’s digital marketing campaign in post-hegemonic perspective
  • Artur Szarecki
  • Political Science
  • International Journal of Cultural Studies
  • 2021
The article employs post-hegemonic theory to reframe how power operates within online cultures. To that end, it investigates a digital marketing campaign for a Polish clothing brand, Reserved, andExpand
Zopa’s lambs: Video ads, internet investment, and the financialization of affect
This article is about how affect is mobilized through video advertising to encourage people to try new practices: discuss money and use peer-to-peer banking. A 2013 television commercial for aExpand
Commercial Mediations of Social Media Data
Commercial social insights companies, which analyse social media activity on behalf of paying clients, play an important role in making social media data mining ordinary but, to date, very littleExpand
Participation, Pain, and World Making
This article examines media participation through affective political economy, using as a case study the documentary Knuckle, a profile of Irish Traveller fighting. The film incorporates videosExpand
Networked heirlooms: the affective and financial logics of digital estate planning
ABSTRACT This article outlines the emergence of digital estate planning, a new way of managing post-mortem data, considering its cultural history and political stakes. I argue that Web 2.0 logics ofExpand
The internet has increasingly been conceptualized as a space of economic activity. This contemporary imaginary has been particularly influenced by insights from the school of Autonomist Marxism inExpand
Why Study Social Media Data Mining
Kennedy provides a rationale for studying social media data mining. The characteristics of social media make the data that are generated, mined and analysed within them an important object of study,Expand


Feeling an emotion
Emotions, consisting of what appear to be incompatible components, have been notoriously difficult to explain. On one hand they include cognitive clements and can be judged to be rational, while onExpand
The New Empiricism: Affect and Sociological Method
This article offers a review of the relationship of methodological positivism and post-World War II U.S. sociology, especially its transformations in the last three decades of the twentieth century.Expand
Parables for the Virtual: Movement, Affect, Sensation
Although the body has been the focus of much contemporary cultural theory, the models that are typically applied neglect the most salient characteristics of embodied existence—movement, affect, andExpand
Affect and Control: Rethinking the Body ‘Beyond Sex and Gender’
The ongoing deconstruction of the categories of sex and gender, with the intention of laying bare the political stakes in fixing sexual and gender identities, has led feminist theorists to developExpand
Deleuze and the question of desire: Toward an immanent theory of ethics
The title of this paper raises two questions, each of which I would like to address in turn. The first question is: What exactly is an immanent ethics (as opposed to an ethics that appeal toExpand
The end of theory: The data deluge makes the scientific method obsolete
The ability to capture, warehouse, and understand massive amounts of data is changing science, medicine, business, and technology, and so will the opportunity to find answers to fundamental questions. Expand
Book Review: Super crunchers. How anything can be predicted
Feeling, emotion, affect
  • M/C Journal,
  • 2005
The Daily We: is the internet really a blessing for democracy
  • Boston Review, Summer,
  • 2001
Don't just get connected, get smarter too
  • Business Times
  • 2010