THE VIABILITY OF HALAL FOOD INDUSTRY FOR BRUNEI ECONOMIC DIVERSIFICATION: SWOT ANALYSIS

@article{Oh2018THEVO,
  title={THE VIABILITY OF HALAL FOOD INDUSTRY FOR BRUNEI ECONOMIC DIVERSIFICATION: SWOT ANALYSIS},
  author={You Kyung Oh and A. M. Hamir and Mohd Azwan Shah bin Mohd Shah},
  journal={PEOPLE: International Journal of Social Sciences},
  year={2018},
  volume={3},
  pages={1220-1233}
}
There has been a growing interest in research for halal industry as the market has seen a tremendous growth in the global market and develops a strong presence in developed countries. With the halal industry being worth of US$1.2 trillion worldwide or US$650 billion alone in the food sector, vast opportunities in the global halal food industry for Brunei to use in order to diversify its economy. Brunei has been prioritised economic diversification as a mean to economic development; however, it… 

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