Corpus ID: 113129550

THE VALUE OF STUDENT CREATED VIDEOS IN THE COLLEGE CLASSROOM - AN EXPLORATORY STUDY IN MARKETING AND ACCOUNTING

@inproceedings{Greene2012THEVO,
  title={THE VALUE OF STUDENT CREATED VIDEOS IN THE COLLEGE CLASSROOM - AN EXPLORATORY STUDY IN MARKETING AND ACCOUNTING},
  author={Henry Greene and C. Crespi},
  year={2012}
}
This paper investigates the perceived value of college student created videos as a tool for enhancing the student learning experience. Two different business courses are examined: one of the courses is an undergraduate accounting course and the other is an undergraduate marketing course, both in a school of business in a comprehensive state university in the northeast. In the marketing course, students are required to create videos as part of their grade assessment; in the accounting class… Expand
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63 Citations
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